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Principles of Marketing
-CLEP* Test

Principles of Marketing CLEP Test Version 2

 Select your topic of choice: Number of questions:
 Principles of Marketing - Part 1 42
 Principles of Marketing - Part 2 47
 Principles of Marketing - Part 3 52
 Principles of Marketing - Part 4 31
 Principles of Marketing - Part 5 32
 Principles of Marketing - Part 6 61
 Principles of Marketing - Part 7 47

The CLEP (College Level Examination Program) exams above contain 312 multiple-choice practice test questions with study guides (detailed explanations).

The ACE (American Council on Education) recommends 3 lower level college credits for this exam.

Studying, and passing, the practice tests above will allow you to confidently take and pass your Principles of Marketing CLEP test. The overall key concepts, and specific individual points, that will allow you to pass your test are within the practice questions and detailed explanations.


Course Information and Overview

This exam covers material that is typically taught in an introductory-level college course on marketing. The multiple-choice CLEP exam consists of 100 questions and allows 90 minutes to complete. 

You will need to have the ability to understand and recall information about the role of marketing in society and within a firm, understanding organizational and consumer markets, understanding the marketing mix and marketing institutions, international marketing, marketing research, ethics, and marketing trends related to social and cultural aspects and technological trends in marketing.

The typical college course related to this CLEP test would cover an introduction to marketing, basic marketing strategies and goals, marketing fundamentals, and major principles of marketing.

The Principles of Marketing CLEP contains questions that come from the following topics:

  • Marketing and it's Role in Society (8-13%)
    Including International Marketing and for and non profit marketing
    Ethics as it relates to the study and application of marketing principles
  • Marketing and it's Role in a Business or Firm (17-24%)
    Including the strategies, concepts and environments of marketing
    Decision and information systems
    Market research and development
    Key components of the marketing mix
  • Marketing to Specific Targets (22-27%)
    Tracking consumer behaviors
    Product positioning
    Market segmentation
    B2B and B2C markets and differentiation
  • The Marketing Mix (40-50%)
    Determining product pricing and placement
    Product branding
    Logistics and distribution dynamics
    Promotions
    Marketing communications
    Product management
    Internet marketing and placement

Complete information of what is covered is available at The College Board.